brand-spec.md

Queue Sentinel · Brand Spec

Created: 2026-05-13 Product lane: Agent Academy Hackathon / Special Ops Mode: local-first support demo

Core Intent

Queue Sentinel should feel like an operator handoff desk, not a generic AI dashboard.

This first slice is not a public launch page. It is a deterministic support-demo artifact that proves:

• the use case is real
• the recommendations are evidence-linked
• Microsoft-backed claims remain blocked until authenticated proof exists

Visual Direction

• Personality: Surgical with command-center tension
• Mood words: urgent, disciplined, evidence-first, contained
• Avoid: neon-cyber slop, fake 3D dashboards, consumer productivity gloss, “AI copilot for everything” language

Surface Rules

• The hero should immediately show the split between fixture mode and Copilot Studio blocked.
• Recommendation sections should read like action trays on an ops wall: run now, repair, defer, owner-only.
• Evidence needs visible file-path grounding, not abstract “signals”.
• Revenue pain should be obvious at a glance.

Palette

• Background: #0c0f12
• Panel: #131920
• Panel alt: #1a212a
• Text: #edf3f7
• Muted text: #8fa0ae
• Accent cyan: #7ae6ff
• Warning amber: #f6bc5f
• Risk red: #ff6a5b
• Success green: #79d89b

Typography

• Headline stack: "Avenir Next Condensed", "Arial Narrow", "Segoe UI", sans-serif
• Body stack: "Inter Tight", "Segoe UI", sans-serif
• Mono stack: "JetBrains Mono", "SFMono-Regular", "Consolas", monospace

Layout Notes

• Use horizontal bands and asymmetrical grids instead of a centered SaaS stack.
• Keep one dense data wall and one crisp recommendation wall.
• The blocked Microsoft state should feel deliberate, not broken.

Copy Rules

• No fake submission claim.
• No invented Microsoft integration.
• No owner Gmail.
• No solo-founder voice.