Point Launch Kit at a project folder. It reads your README and drafts launch‑ready posts — written natively for Product Hunt, Hacker News, Reddit, AppSumo, and X / social — plus a full cross‑platform launch plan. Runs 100% on your machine. Bring your own OpenRouter key.
- One core, five native posts. Launch Kit distills your project once, then rewrites it for each platform's audience — not one blurb copy‑pasted everywhere.
- A guided launch, not just copy. A cross‑platform launch plan (L‑6 weeks → L+4 weeks with 30/7/48h countdowns, SEO/GEO, and post‑launch momentum), plus gallery shot lists, a demo‑video storyboard, posting times, a Product Hunt hour‑by‑hour battle plan, and KOL/UGC outreach templates.
- Battle‑tested playbook baked in. Every prompt is shaped by proven launch principles — user value first, content over channel, and concentrated, genuine momentum over vanity reach.
- Live previews. See each post rendered the way it'll actually look on Product Hunt, HN, Reddit, AppSumo, and X.
- Your runs, saved. Every folder you launch is kept locally so you can pick up where you left off.
- Private by design. Your code and README never leave your machine. No backend, no database, no account.
- Bring your own key. Use the built‑in mock generator key‑free, or plug in your OpenRouter key for the real thing.
git clone https://github.com/AhmedFr/launch-kit.git
cd launch-kit
pnpm install
pnpm dev # open the printed local URLOut of the box it runs on the mock generator — the full flow works with no API key. To generate with a real model, add your OpenRouter key (below) and set GENERATION_PROVIDER=openrouter.
Copy .env.example to .env and fill in what you need:
| Variable | Default | Purpose |
|---|---|---|
GENERATION_PROVIDER |
mock |
mock (no key, instant) or openrouter (real generation) |
OPENROUTER_API_KEY |
— | Your OpenRouter key. Required when the provider is openrouter. |
OPENROUTER_MODEL |
anthropic/claude-sonnet-4.6 |
Any current OpenRouter model id. |
LAUNCHKIT_ALLOW_LOCAL_FS |
— | Only set to true if you run a production build (pnpm build && pnpm start) on your own machine. See Local‑first. |
A three‑step wizard, one run per folder:
- Point at a folder — paste an absolute path. A local Node route reads your
READMEandpackage.jsoninto a structured context. - Review the context — confirm what was found and add intent: audience, angle, goal, tone.
- Get per‑platform kits — browse, copy any piece, regenerate a platform, or export to Markdown.
| Platform | What Launch Kit writes |
|---|---|
| Product Hunt | Tagline + alternatives, description, topics, gallery shot list, video storyboard, maker's first comment, and launch‑day ops: hour‑by‑hour battle plan, upvote‑momentum tactics, comment moderation & outreach |
| Hacker News | A Show HN: title, an honest technical post, your first comment, posting tips, and engagement etiquette |
| Subreddit recommendations with per‑sub rules, recommended posting timing, a value‑first title + body, and comment etiquette | |
| AppSumo | Deal headline, lifetime‑deal pitch, what's included, who it's for, and an FAQ |
| Social / KOL | An X (Twitter) launch thread, cold‑outreach DM templates for X / LinkedIn / Telegram influencers, and a UGC ask to turn early users into creators |
Plus a cross‑platform launch plan spanning every channel: a 10‑week timeline (L‑6 weeks → L+4 weeks), 30/7/48‑hour pre‑launch countdowns, a keyword‑driven SEO/GEO checklist, and a post‑launch momentum cadence.
Launch Kit reads files from disk, so it's built to run on your machine — your repo never leaves it. The folder‑analysis route is disabled in production builds by default, so a hosted/public instance can't be coerced into reading its own filesystem. pnpm dev works out of the box; if you run a production build locally and want folder analysis, set LAUNCHKIT_ALLOW_LOCAL_FS=true.
⭐ Hit 50 stars and I'll ship a free hosted version — Launch Kit running in your browser, no clone and no API key required. If Launch Kit saves you a launch, a star genuinely helps.
Next.js 16 (App Router) · React 19 · TypeScript · Tailwind CSS v4 · base‑ui / shadcn · Zod · Vitest. State persists to localStorage; generation goes through a small provider interface (mock or OpenRouter).
app/ routes: / (landing), /runs, /runs/new, /runs/[id], /api/*
components/ UI — brand, post-kit (+ per-platform sections), previews, runs
lib/
generation/ core + per-platform prompts, schemas, providers
runs/ localStorage-backed run store + hooks
preview/ export/ platform preview registry + Markdown export
analyze/ wizard/ local folder analysis + wizard reducer
pnpm dev # start the dev server
pnpm build # production build
pnpm start # serve the production build
pnpm test # run the vitest suite
pnpm lint # eslint
pnpm typecheck # tsc --noEmitIssues and PRs welcome. Run pnpm test && pnpm typecheck && pnpm lint before opening a PR.
MIT © Ahmed Abouelleil