🧭 marketing-strategy

A marketing strategy and task backlog — from a single question. On real skills, not LLM guesswork.

Ask a regular chatbot to "make a marketing strategy" and you get a pretty, confident, half-invented text. This is different: ~20 agents, each with its own real marketing skill, gather facts with sources, argue with each other, and check every number — and only then produce a strategy and prioritized tasks.

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✨ What you get

One run — five ready artifacts:

• 📊 Interactive dashboard report — a self-contained HTML page (designed by the frontend-design skill): an executive summary with KPIs, charts (RICE prioritization, 90-day roadmap, channels, funnel via Chart.js), and a collapsible strategy. Presentable on a call. → see the example
• 📄 Executive one-pager — big bet, positioning, top-3 bets, 3 metrics, what to do in the first two weeks.
• 🗺️ 11-section strategy — positioning, focus segment, offer and pricing, messaging pillars, channels, content and SEO/GEO, growth loop, metric tree, 90-day roadmap.
• ✅ 12–20 RICE tasks — atomic, sorted by priority, each with a concrete first step.
• 🔍 Evidence base — an Evidence Pack with sources, a red-team report, and a fact-check log. You can see what each conclusion rests on.

🎯 Why this isn't "just another prompt"

• Real skills, not a paraphrase of them. 9 marketing dimensions run on Corey Haines' skills (ai-seo, pricing, copywriting, customer-research…), ajtbd (Jobs To Be Done), and marketing-psychology. The agent loads the skill itself (exactly how), not a summary of its methodology.
• Facts first, opinions second. Before analysis, 3 researchers gather verifiable facts — from the repo/code, the market, and dedicated pricing web research — each with a source.
• Adversarial by design. The red-team challenges the main bet before synthesis; the fact-checker catches fabricated numbers and overclaims; the task-verifier splits non-atomic tasks. The strategy ships after arguing with itself.
• Methodology, not taste. April Dunford (positioning), JTBD, Van Westendorp (pricing), Cialdini (psychology), RICE (prioritization), Theory of Constraints.

⚠️ Honest about cost: this is not a "make it pretty" button. A full run is ~20 agents, 15–25 minutes, and over 1M tokens. In exchange you get what usually takes a team a week.

⚙️ How it works

Frame      → parse the brief (even one sentence), sharpen it, record assumptions
Ground     → 3 researchers: repo/code ‖ market/web ‖ pricing web research  → Evidence Pack with sources
Dimensions → ~9 marketing dimensions in parallel, each on its own REAL skill
Red-team   → challenge the forming consensus (inversion, second-order thinking)
Synthesize → a coherent strategy that answers the red-team's objections
Tasks      → break down into tasks with RICE fields (product-manager-toolkit skill)
Verify     → fact-check claims ‖ check task atomicity (in parallel)
Finalize   → final strategy (incorporating fact-check)
Edit       → copy-editing → coherent readable narrative (no jargon) + one-pager
Render     → frontend-design → dashboard report with charts (Chart.js); RICE computed in code

Each skill loads via a resilient scheme: Skill → read SKILL.md from disk → built-in methodology. So the workflow uses your skills to the fullest, but does not break if they're absent.

🚀 Install in one command

git clone https://github.com/oxgeneral/marketing-strategy-workflow.git
cd marketing-strategy-workflow
./install.sh --target /path/to/your/project

install.sh installs the skills via the claude CLI and copies the workflow into your project. It is idempotent and does not fail if claude is missing or a skill is already installed.

Option	What it does
--target DIR	Where to copy .claude/ (default: current folder)
--skills-only	Only install skills
--no-skills	Only copy files
-h, --help	Help

💬 Usage

From a single sentence — the fastest path:

/marketing promoting a Telegram bot for booking tutors, goal — the first 100 paying users

Without an argument, /marketing asks exactly one question. The workflow derives audience, positioning, and channels itself and confirms them with facts.

Programmatically — via the Workflow tool:

Workflow({ name: 'marketing-strategy', args: 'one-sentence brief' })
// or structured:
Workflow({ name: 'marketing-strategy', args: { subject, goals, audience, positioning, constraints, context, docs: [], urls: [] } })

🧩 Marketing dimensions and skills

Dimension	Skill(s)
Positioning & JTBD	ajtbd + competitors
Audience & segmentation	ajtbd + customer-research
Offer & value/price	pricing + pricing web research
Messaging & copywriting	marketing-psychology + copywriting + design:ux-copy
SEO & GEO (AI search)	ai-seo + seo-audit + schema
Content strategy	content-strategy
Channels & distribution	marketing-plan + community-marketing
Growth loops & retention	referrals + free-tools + lead-magnets
Brand voice & measurement	analytics + ab-testing
Task breakdown (RICE)	product-manager-toolkit

📦 What it returns

An object with fields: reportHtml (the ready dashboard report), onePager, strategyMarkdown, tasks (with RICE, sorted), tasksMarkdown, evidence (facts with sources), redteam, claimsCheck, skillsUsed (what was actually loaded and how), dimensions. The caller saves it to files (.html + .md).

🔌 Where the skills come from (manual install)

Skills	Source	Commands
ai-seo, seo-audit, schema, pricing, copywriting, customer-research, content-strategy, marketing-plan, community-marketing, co-marketing, referrals, free-tools, lead-magnets, analytics, ab-testing, competitors, marketing-psychology	coreyhaines31/marketingskills (43 skills, MIT)	claude plugin marketplace add coreyhaines31/marketingskills claude plugin install marketing-skills@marketingskills
ajtbd	oxgeneral/ajtbd-claude-skill	claude plugin marketplace add oxgeneral/ajtbd-claude-skill claude plugin install ajtbd@ajtbd-claude-skill
design:ux-copy, user-research, research-synthesis	anthropics/knowledge-work-plugins	claude plugin marketplace add anthropics/knowledge-work-plugins claude plugin install design@knowledge-work-plugins
product-manager-toolkit (RICE)	no public marketplace	— (RICE is computed via built-in methodology)

A single install of coreyhaines31/marketingskills covers ~90% of the skills (including marketing-psychology). Freshly installed skills register after a session restart; until then the workflow reads their SKILL.md from disk.

📄 License

MIT © Aleksandr Fefelov. The marketing-skills skills are © Corey Haines (MIT) and are installed separately.

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_{Built as a multi-agent workflow for Claude Code. A strategy you can show an investor — because every conclusion has a source behind it.}