Turn your existing website into a live-selling storefront.
DUM Club helps local businesses run live sales, flash deals, loyalty rewards, and customer-retention campaigns under one flat monthly subscription plus a low 1.5% sales fee per order — with direct Stripe payouts (industry-low; Whatnot takes 8%).
«Sell $10,000 or $100,000 a month — your fee never changes.»
- Live selling with real-time video streams (AWS IVS)
- Flash deals and pinned live offers
- Loyalty rewards built into every tier with DUM Points
- AI-powered customer follow-up and repeat-business tools
- AI-assisted social media management (Pro tier)
- Direct Stripe payouts — no waiting and no platform percentage cuts
- Local business discovery with live offers, reviews, and active sellers
- 100 founding seller spots at $0 during the founding period
- White-label loyalty infrastructure for enterprise businesses (Phase 4)
Most local businesses already pay for:
- websites
- ads
- SEO
- social media traffic
DUM Club helps turn that traffic into more sales through:
- live selling
- limited-time flash offers
- loyalty rewards
- repeat-customer engagement
- direct checkout on their own storefront
without giving away a percentage of every sale.
| Tier | Price | Key Features |
|---|---|---|
| Founding 100 | $0 → $39/mo | Founding access, all core features, 1.5% sales fee |
| Starter | $39/mo | Live storefront, DUM Points, Stripe payouts |
| Growth | $49/mo | Customer-retention tools, featured placement |
| Pro | $99/mo | AI social tools, homepage placement |
| Business | $499/mo | White-label loyalty infrastructure |
| Enterprise | $2,000+/mo | Custom infrastructure and integrations |
Commission on sales: 0% — always.
- Frontend: Next.js on Vercel
- Backend: FastAPI on Railway
- Database: Supabase (PostgreSQL)
- Payments: Stripe Connect
- Authentication: Privy
- Live Streaming: AWS IVS
- Font: Geist
- Design: #060606 dark + #00FFA3 emerald
| Feature | Whatnot | Commonsold | DUM Club |
|---|---|---|---|
| Fee Model | 8% + 2.9% | % + monthly | Flat monthly fee |
| Per-Sale Commission | Yes | Yes | Never |
| Loyalty Rewards | None | Basic | Included |
| Customer Retention Tools | None | Limited | Built in |
| Live Selling | Yes | Yes | Yes |
| Direct Stripe Payouts | Limited | Varies | Yes |
Active development — expanding merchant onboarding, live selling, loyalty rewards, AI retention tools, and local discovery.
See CLAUDE.md v5.0 for the full roadmap and development doctrine.
- Live Platform: https://dum.club
- Merchant Signup: https://dum.club/merchant
- Technology Overview: https://dum.club/technology