Brainient was a London-based advertising technology company founded in 2009 by Emi Gal that specialized in interactive video advertising and Dynamic Creative Optimization (DCO). Its platform made online video ads more personalized and interactive by matching creative to real-time context such as socio-demographics, geolocation, device, time of…

Buysight, Inc. was a Silicon Valley advertising technology startup founded in 2008 that built intent-based audience targeting, retargeting, and Dynamic Creative Optimization (DCO) for display advertising, using machine learning to select both the audience for an impression and the creative shown to that user.